It was the crowning moment for Amir Khan on his victory over opponent Devon Alexander in Las Vegas at the MGM Grand... It was also the most incredible experience to witness it first hand ringside!
A combination of nerves and excitement as Fight Label made it's debut on the global boxing stage at the home of boxing in Vegas at the MGM arena, to see Amir walk out in the gown with the crowd going wild was just an unforgettable moment. Then the reveal of the 24-carat gold shorts and the 24-carat gold performance to out-class Alexander in more ways than one. The beautiful fabric supplied by @24KT1000 was such a great success story.
Following the fight, press conference and many more interviews for Amir and Fight Label we were ready to celebrate at Hakkasan and bring the success back to the UK with a media day at Amir's home town and gym in Bolton where the full kit was on display and back in the ring.
Amir has shown such amazing generosity and support to the victims of the attacks in Peshawar by donating the shorts. Fight Label are proud to support Amir and his charitable donation of our work following the tragedy in Pakistan.
Sophie and the Fight Label team are already now busy back in Sheffield brainstorming ideas for the next show-stopping kit for Amir's 2015 fight night! Keep your eyes peeled!