The world has been mesmerised by the reveal of Amir Khan's 24-carat gold fight shorts by Fight Label with @24KT1000 exclusive waistband fabric, so Sophie wanted to share with you some behind the scenes photos of the kit coming to life from paper design to Las Vegas ready for fight night!
Such a great day in Liverpool at the Cleverly vs Bellew weigh-in! Amazing to put a face to so many names and make a few personal introductions, including a special delivery for Bradley Saunders, the latest name from MGM Marbella to join Matchroom Boxing, we wish him all the very best on fight night!!
The reaction to Fight Label has been overwhelming and everyone's amazing compliments on our designs and fresh approach to boxing fashion. Sophie was spotted handing out our brand new business cards... look out for the little square logo popping up everywhere!
Check out Sophie and the Matchroom ring girls - Sara, Hannah and Daisy looking fabulous in new Matchroom outfits designed and made by Fight Label during an interview with Kugan Cassius here: